[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.marcal.cz\/jak-udrzet-online-krok-s-dobou-v-podnikani\/#Article","mainEntityOfPage":"https:\/\/www.marcal.cz\/jak-udrzet-online-krok-s-dobou-v-podnikani\/","headline":"Jak udr\u017eet online krok s dobou v podnik\u00e1n\u00ed?","name":"Jak udr\u017eet online krok s dobou v podnik\u00e1n\u00ed?","description":"V\u00a0dne\u0161n\u00ed dob\u011b kdo nem\u00e1 web, tak jako kdyby neexistoval. M\u011bl by v\u017edy obsahovat alespo\u0148 z\u00e1kladn\u00ed informace o firm\u011b. A to s\u00eddlo, kontaktn\u00ed informace a tak\u00e9 … ","datePublished":"2025-02-28","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.marcal.cz\/author\/#Person","name":"","url":"https:\/\/www.marcal.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a1f3afbcba6a2c855138f9932fa7e5ab7d93bdcdef3da88e8b7e3a89881e43e8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a1f3afbcba6a2c855138f9932fa7e5ab7d93bdcdef3da88e8b7e3a89881e43e8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"marcal.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.marcal.cz\/wp-content\/uploads\/img_a317498_w2518_t1528215577.jpg","url":"https:\/\/www.marcal.cz\/wp-content\/uploads\/img_a317498_w2518_t1528215577.jpg","height":0,"width":0},"url":"https:\/\/www.marcal.cz\/jak-udrzet-online-krok-s-dobou-v-podnikani\/","about":["Podnik\u00e1n\u00ed"],"wordCount":422,"articleBody":"V\u00a0dne\u0161n\u00ed dob\u011b kdo nem\u00e1 web, tak jako kdyby neexistoval. M\u011bl by v\u017edy obsahovat alespo\u0148 z\u00e1kladn\u00ed informace o firm\u011b. A to s\u00eddlo, kontaktn\u00ed informace a tak\u00e9 obor v, kter\u00e9m se firma pohybuje a m\u016f\u017ee nab\u00eddnout sv\u00e9 slu\u017eby pro sv\u00e9 potencion\u00e1ln\u00ed z\u00e1kazn\u00edky. Pokud na web um\u00edst\u00edte recenze sv\u00fdch z\u00e1kazn\u00edku, bude to pro V\u00e1s ur\u010dit\u011b p\u0159id\u00e1na hodnota. S\u00a0webem se tak\u00e9 poj\u00ed optimalizace vyhled\u00e1v\u00e1n\u00ed. Co tento pojem znamen\u00e1? Jedn\u00e1 se o to, jak dob\u0159e se V\u00e1\u0161 web d\u00e1 vyhledat na webov\u00fdch prohl\u00ed\u017ee\u010d\u00edch. Spousta z\u00e1kazn\u00edk\u016f pr\u00e1v\u011b takto hled\u00e1 informace o firm\u011b, kterou bude cht\u00edt oslovit. Abyste z\u00a0t\u00e9to funkce vyt\u011b\u017eili, co nejv\u00edce bude se V\u00e1m hodit n\u00e1stroj SEO. A v \u010dem to spo\u010d\u00edv\u00e1? Jedn\u00e1 se o \u00fapravu a vytv\u00e1\u0159en\u00ed webov\u00fdch str\u00e1nek, tak aby p\u0159irozen\u011b se posouvali ve vyhled\u00e1va\u010d\u00edch na nejvy\u0161\u0161\u00ed pozice.\u00a0\tSv\u011bt mobiln\u00edch aplikac\u00ed\u00a0Bez mobiln\u00edho za\u0159\u00edzen\u00ed si v\u00a0dne\u0161n\u00ed dob\u011b moc den neum\u00edme p\u0159edstavit. Proto i v\u00a0p\u0159\u00edstupu na internet neslou\u017e\u00ed u\u017e pouze stoln\u00ed po\u010d\u00edta\u010de nebo notebooky, ale tak\u00e9 mobiln\u00ed telefony. Dok\u00e1\u017ee V\u00e1m ve Va\u0161em podnik\u00e1n\u00ed ud\u011blat velkou su\u017ebu. Pokud m\u00e1te eshop, restauraci, prodejnu nebo t\u0159eba chyst\u00e1te velkou akci, kv\u016fli kter\u00e9 jste si vytvo\u0159ili web, ur\u010dit\u011b zva\u017ete mobiln\u00ed aplikaci. D\u00edky t\u00e9to aplikaci m\u016f\u017eete sv\u00e9 z\u00e1kazn\u00edky, n\u00e1v\u0161t\u011bvn\u00edky webu upozor\u0148ovat na r\u016fzn\u00e9 akce, novinky.\u00a0\tBu\u010fte z\u00e1kazn\u00edk\u016fm bl\u00ed\u017ee\u00a0V\u00fdhodou webov\u00e9 prezentace je i mo\u017enost sledovat jak se Va\u0161\u00ed z\u00e1kazn\u00edci na Va\u0161em webu chovaj\u00ed. Co je zaj\u00edm\u00e1, jak dlouho web proch\u00e1zej\u00ed, co prohl\u00ed\u017eej\u00ed. Nicm\u00e9n\u011b b\u00fdt na internetu neznamen\u00e1 m\u00edt jen webov\u00e9 str\u00e1nky. Je d\u016fle\u017eit\u00e9 se z\u00e1kazn\u00edky, a\u0165 u\u017e st\u00e1vaj\u00edc\u00edmi nebo potencion\u00e1ln\u00edmi, komunikovat. A\u0165 u\u017e pomoc\u00ed klasick\u00e9ho emailu nebo online chatu, ale tak\u00e9 hojn\u011b vyu\u017e\u00edvat soci\u00e1ln\u00ed s\u00edt\u011b. Ty pro V\u00e1s p\u0159edstavuj\u00ed nov\u00fd kan\u00e1l, d\u00edky kter\u00e9mu m\u016f\u017eete v\u00a0re\u00e1ln\u00e9m \u010dase zvy\u0161ovat podv\u011bdom\u00ed o sv\u00e9 zna\u010dce a zvy\u0161ovat tak sv\u00e9 obraty. Zapom\u00ednat ov\u0161em nesm\u00edte na kvalitn\u00ed obsah, kter\u00fd za V\u00e1s ud\u011bl\u00e1 p\u016fl pr\u00e1ce.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak udr\u017eet online krok s dobou v podnik\u00e1n\u00ed?","item":"https:\/\/www.marcal.cz\/jak-udrzet-online-krok-s-dobou-v-podnikani\/#breadcrumbitem"}]}]